Web Communication Platforms
Communication platforms are a core building block of an effective web presence; they are the engines that drive many of the most important elements not only of a successful website but also its connections to intended users.
When considering Web Communication Platform consulting services, it helps to start with a clear idea of how this capability fits into your organization’s mission. Our experience with publishing platforms ensures successful website launches using the best tools, supporting projects at different development stages and on diverse platforms.
Your content drives the impact your organization creates. Articles, reports, publications, policy, research, data—these are the key assets you distribute to change minds, influence decision makers and change behaviors. Computech helps content-rich organizations manage their information on the web. Our Content Management System (CMS) expertise doesn’t end with Drupal. We also work with other tools, from open-source platforms such as WordPress and Joomla, to proprietary systems including Microsoft SharePoint, so we can always bring the best solution to the table to solve a client’s particular needs.
Websites need to be dynamic, rich with valuable content and refreshed regularly in order to engage users and keep them coming back. Frequent updates are also helpful with Search Engine Optimization (SEO), as fresh content is re-indexed by the search engines, which increases the site’s relevance.
More and more websites utilize a CMS because of the many benefits they offer. A properly designed CMS allows business users to make additions and corrections to the website without the intervention of technical staff, which gives business users direct control over their content. Content templates cause the pages to be built in a more consistent manner, which increases usability. Integrated tools, such as analytics; social media, rich media and community interfaces; and localization and personalization, all make the site more useful. CMS tools also offer support for testing and optimization, and they provide ease of syndication across channels, including online, email and print.
There are a wide-range of CMS tools available in the market today. Tool selection is frequently a matter of preference or selecting one that leverages an agency’s in-house or contractor expertise, but Computech has found that it is better to let the requirements drive the tool choice. Our experience allows us to be adaptable and help our clients with these decisions.
Web Communication Platform consulting drives many Computech projects. We offer a range of services, from implementing a new installation and providing incremental improvements to an existing implementation, to supplying content and multimedia production support to enhance a website. Computech’s approach for providing Web Communication Platform development focuses on the client’s business needs, and is driven by the requirements and design template produced by our User Experience + Design capability. Our process considerations include the following:
- Flexible, but controlled requirements
- Modular design and architecture
- Short, iterative development cycles
- Automated system testing
- Analyst and client user testing
- Frequent integration and deployment